About

DANI AWARDS 2013

The DANI Awards are the Northern Ireland’s premier Digital Industry Awards, celebrating excellence within the digital sector. The DANI Awards are your opportunity to shine and demonstrate the outstanding work in your field. Now entering their 3rd year, the DANI Awards connects the Provinces digital leaders through its annual ceremony.


Any company within NI or working with an NI business, whether public or private sector can enter the DANI Awards, regardless of size. The DANI Awards has a range of categories suited to a wide variety of organisations; from large private and public companies through to thriving entrepreneurial businesses, promising start-ups and established SMEs.

CELEBRATING EXCELLENCE

Enter

THE 2013 AWARDS

How to Enter

Simply select the category or categories that apply most, check the criteria to ensure you qualify, and submit your entry online
by emailing it directly to info@thedaniawards.co.uk


Please note that each entry submitted must be submitted by 5pm Friday 12th July 2013 to be considered for shortlisting.


Your entry can be up to 1,500 words long, submitted in PDF format and should address the key points mentioned within the
entry guidelines. Small images can be included. Your PDFs must not exceed eight pages.

Total submission must not be above 6MB in total. We advise the use of images optimised for the web at 72 dpi.
Sound bites and video links can be uploaded to support your entry.

DANI AWARDS 2013

Rules of Entry

Your DANI Awards entry must adhere to the rules below:

One

All entries must have been live to market between 1st January 2012 and 12th July 2013.
Entries cannot have been entered previously.

Two

Do not include password protection.

Three

Work entered into more than one category must be treated as a completely separate entry.
Multiple entries can be made.

Four

All entries must be supplied and conform to category rules/submission formats.
Entries must be received by no later than 5pm Friday 12th July.

Five

Please note that entries received after this deadline will not be considered.

Six

Entries are open to all businesses within the Digital and Creative Industries sector.
Including developers, designers, coders, gamers, marketers, public sector, private sector, digital agencies,
creative agencies, media owners, one man bands who work within NI or work with NI clients.

Seven

The judges reserve the right to re-allocate entries that in their view are
entered in an incorrect category.

Eight

The organisers reserve the right to publish/exhibit screen grabs and/or
submitted reports in relation to the awards.

Nine

The organisers reserve the right to verify that all entries have been
commercially produced for a commercial client where relevant.

Ten

The judges' decision is final.

Eleven

All entries submitted must be legal. Any entries containing
offensive material will be disqualified.

    Categories

    OF THE DANI 2013 AWARDS

    Digital Culture Project of the Year

    This category focuses on interactive collections
    of life, society &
    culture online.

    This award encompasses Digital Arts, Film, TV & Music. Entries for this category should be cutting edge and trend-setting. Digital projects that feature streaming video content or information about film & TV, projects related to musicians, bands, and the music industry, as well online radio and other developments that offer streaming audio content. From traditional photography to non-traditional performances, this category focuses on interactive collections of life, society and culture online.

    Best Mobile Development Project of the Year

    This awards focuses on mobile development, innovation and user engagement.

    Mobile technology is changing the way we live and work, this category is for organisations that have delivered innovative mobile projects that demonstrate clear business benefits. Entries should be projects and campaigns based on media and software that provides an excellent user experience specific to a mobile platform.

    Best E-Learning Project of the Year

    Rewarding a highly dynamic and interactive
    e-learning platform.

    From primary school learning to advanced technology-related tips, these are digital projects that help you learn. Entries for this category should include projects that inform or support target groups that may be difficult to reach using traditional methods. The submission should also include clearly identified objectives, project innovation and originality, impact of performance and market growth potential.

    Best Gaming & Animation Project of the Year

    Cutting edge technology and design solutions.

    This category should demonstrate examples of digital gaming and / or animation that showcases creativity, inspiration, production values, great entertainment and overall project success. Entrants in this category should demonstrate how the use of gaming and / or animation has improved their organisations bottom line and ability of a clients business or other organisation to achieve its objectives.

    Best Web Project of the Year

    Where user experience meets good design and performance.

    The definition of what makes a good website depends partly on its purpose. A personal page, a company's website, and a school site all need to meet very different characteristics to be considered of quality. There is, however, some basic agreement on what constitutes quality in a website. No matter its purpose, a site should be useful, easy to navigate, uncluttered, easy to find, and meet its purpose. Entrants should demonstrate examples of UX, good design, credible and valuable information, report on the level of traffic and user engagement.

    Best Viral Campaign of the Year

    Reaching the masses, possibly random, cultural and inspiring.

    A successful viral campaign has many different ingredients! However the campaign must set the digital world alight and capture the attention of brand audiences. Entries to this category should include evidence of a media plan, great content, social value, branding, engagement levels and show an increase in viewer figures.

    Best use of Social Media

    Focusing on managing your online reputation, brand personality & customer conversation.

    This category should demonstrate how the use of social media has improved the ability of a business or organisation with an online presence to achieve its objectives, by engaging with and giving value to an audience via social media channels.

    E-Commerce Business of the Year

    Success in buying and selling online, support & customer satisfaction.

    Open to any NI organisation trading online, this award will go to the candidate that can best demonstrate consistent growth and strong financial performance from e-commerce. Judges will look for evidence of exceptional delivery, site engagement, functionality, security & innovation.

    Breakthrough / Exporter of the Year: Invest NI

    Generating business in new geo-locations and increasing your bottom line!

    We're looking for a business with credible development plans in place to build on their current exporting success. The company will be gaining new customers and market share by pairing a successful sales plan with a great product or service. They need to demonstrate a winning market proposition with a focused approach with the ability to demonstrate their growth plan. What has made them especially successful in 2012?

    Entry should include a brief introduction to the Business, a plan of attack, current market reach and expansion plans.

    Rising Star of the Year: Uni of Ulster

    Flourishing ideas that can become a product or service and compete in the market.

    The Rising Star is a new addition to this years award categories. It will be a company with an exciting vision for the future that has demonstrable credibility in terms of team, industry experience, and financing commitments.

    As a rising star, their company's rate of expansion in recent years is an important factor and it will be judged against the demanding criteria that exist for its peers.

    All areas of within the Digital Industries are eligible for this award. The entry for this category should include a brief overview of the business, its growth plans, what makes them stand out from their competitors and their vision for the future.

    Digital Agency of the Year

    Honouring the best in creativity, technological innovation and campaign delivery.

    This award will be given to the agency (creative, media or technical) that has consistently delivered the most creative, effective and innovative work for its clients in the last year.

    Digital Industries Person of the Year

    Dedicated to their industry sector, forward thinking and proactive.

    We're looking for an inspirational Person of the Year. Someone motivated and determined. A person with vision, flair and confidence. The Person of the Year will be successful in Digital Industries.

    The nominations should include evidence of the contribution to the Digital Industries sector, with some evidence of their work. However they do it, they inspire people around them. What have they done in 2012 that sets them apart from their peers?

    OUTSTANDING WORK

    Judges

    DECISION MAKERS

    Judging Process

    Shortlisting

    The entries to The DANI Awards are inspected by our panel of judges who rate each entry according to the judging criteria of the category. The entries that are rated highest are then included in the category shortlists.

    Selecting Nominees

    The shortlists are whittled down to a maximum of 5 Nominees per category, based on a closed ballot of each category. In the event of a tie, the Chairperson of the Judging panel will cast the tie-breaking vote. Judges may not vote in any category in which they have a direct conflict of interest.

    Selecting Winners

    In the majority of cases the winner of each category will be the Nominee that receives the most votes in a closed ballot. In the event of a tie, the Chairperson of the Judging Panel will cast the tie-breaking vote. Once the winner has been selected, members of the Judging Panel will be asked to approve the selection. If over 50% of the Judging Panel reject the selection the ballot will be recast.

    Disclosure

    All award entries are treated with the highest of confidence. Judges may not vote for an entry in which they have a conflict of interest (where this occurs the Judge will be asked to leave the panel at that stage).

    DANI AWARDS 2013

    The Judges

    Our expert panel of judges have been selected to reflect specific areas of expertise
    and excel in their own field within the Digital Industries.
    Between them they have countless years of experience working at the coal face and
    understand that for businesses to succeed online they have to strive for excellence every step of the way.


    Gregg Fraley

    An American writer, speaker, and consultant in the area of innovation and commercial creativity.

    His business novel Jack’s Notebook features on reading lists from the University of California at Berkeley to Cambridge’s Judge Business School. An early career in broadcasting saw him winning an Emmy-award at Warner Cable’s QUBE, where he also earned a cable ACE Award for innovation.

    After broadcasting Gregg had an entrepreneurial career in the software industry. He was a founder of Advanced Health/Med-E-Systems, and helped design the first wireless prescription system for physicians. Advanced Health went public in 1996. In 2010, while resident in the UK, he started up KILN, a London based firm offering innovation consultancy services and products to clients in Europe and North America.

    He was named a Distinguished Leader by the Creative Education Foundation. He currently resides in Three Oaks, Michigan, USA.

    Mary McKenna: Tech-Entrepreneur & Co-owner of Learning Pool

    Mary is a tech entrepreneur and co-founder of successful Derry based Learning Pool.

    Learning Pool is a multi award winning company that has built the biggest online learning community in the UK with one million learners at the latest count. Since returning home to Northern Ireland in 2000, Mary has worked in five NI based growing tech businesses in roles as varied as global CFO, Sales Director and CEO and she has assisted a number of other new companies in getting started. Her accountancy qualification has stood her in good stead when raising finance and in creating workable business models and her varied experience means she sees the bigger picture and knows what’s required. Mary has a passionate interest in helping start & grow indigenous tech companies and especially in working with very young entrepreneurs. She has been Chairman of Northern Ireland’s Digital Circle Steering Group since 2010.

    Mary is well networked within and outside of Northern Ireland having worked for a number of years in London and Silicon Valley. She is a strong supporter of the Arts in Ireland and sits as a non-executive director on the board of Derry’s Millennium Forum & Theatre.

    Mark Nagurski: Director of CultureTECH

    Prior to launching CultureTECH, Mark served as Derry-Londonderry's first Digital Champion.

    CultureTECH, a week-long festival of digital media, technology and music. It features over 100 individual events with a total expected audience of over 30,000 people, making it one of the biggest digital events in the country. In addition to the festival, CultureTECH also manages a year-round programme of events and activities designed to foster innovation at the crossroads of culture and technology. Prior to launching CultureTECH, Mark served as Derry-Londonderry's first Digital Champion and currently sits on multiple boards and advisory groups across both technology and the arts.

    Jill Robb: Managing Director, Ambition Digital

    Jill is one of the DANI Awards original judges and CEO of Ambition Digital

    Ecommerce Expert for SmartInsights.com and an Econsultancy Trainer and Consultant. Ambition Digital are uniquely a Digital Marketing Agency from a pure Ecommerce background and the only agency in Ireland with staff providing Ecommerce and Digital Marketing Training on behalf of Econsultancy. Ambition Digital’s client list boasts Beaverbrooks the Jewellers, TM Lewin, Shoes.co.uk, Visit Britain, NITB, Donnellys Group, Linwoods Health Foods & Abbey Insurance among others.

    Gareth Dunlop: CEO & Founder, Fathom

    Founder of Fathom, writer & lecturer of Internet related matters, Gareth is a judge of the Eircom Spider Awards, and DANI Awards.

    Following 15 years of direct commercial experience helping businesses use the Internet more effectively, Gareth established Fathom in September 2011 to advise companies on how to get the most from the Internet by seeing the world from the perspective of their customers.

    Previously Gareth was the MD of iON, a leading digital strategy and marketing company, headquartered in Belfast and with major clients in 15 countries. Prior to that he was the MD of Tibus, one of the largest and most successful web development agencies in Ireland, from 2002 to 2009 when it was sold to UTV Media. Since 1996, he has gained massive commercial experience advising blue chip clients in Ireland, UK and Europe (SPAR, DHL, Post Office UK, BBC) on Internet strategy and best practice.

    A former Board Member of the Irish Internet Association, and Chairman of WeddingsOnline.ie, Gareth writes & lectures extensively on Internet related matters. He occupies regular columns in SiliconRepublic.com and the Irish Independent in the Republic of Ireland, and Business Eye magazine in Northern Ireland.

    Barry Adams: Digital Services Director at Pierce Communications

    Digital Services Director at Pierce Communications A previous double DANI Award-winning agency.

    A previous double DANI Award-winning agency, where he leads an expert team providing web development and digital marketing services for clients across the UK and Ireland. Before joining Pierce in 2009 Barry worked as a corporate webmaster for technology multinationals, web consultant for SMEs, and in-house SEO specialist for Independent News & Media. Barry is a blogger and editor for award-winning search & social media blog State of Search and provides regular lectures on SEO, social media, and digital marketing for the University of Ulster and the Belfast City Council’s Enterprise Network.

    Brian Dologhan: Business Development Director @ INI

    Brian is currently Business Development Director of Invest Northern Ireland’s Technology and Services Division.

    Brian's team has responsibility for assisting with the strategic growth plans of companies within the Financial Services, ICT, Business Process Outsourcing and Television, Film and Digital sectors.

    After qualifying as an accountant with Price Waterhouse, Brian spent 15 years working in corporate finance and business development with a number of private sector organisations before joining Invest NI as Director of Business Development in 2004. Since then he has worked with a wide range of businesses, both local and international, in areas of strategy development, market entry and new product development. In this regard he is acutely aware of the role that innovative design, creative marketing and strategic brand management play in growing product penetration in export markets.

    Dr Valerie Purchase: University of Ulster

    Lecturer in Organisational and Digital Communication at the University of Ulster.

    Valerie has worked extensively with a broad range of public and private sector organisations in the design and implementation of organisational transformation. Her research and teaching focuses on how organisations are changing and the role digital communication is playing in facilitating and driving change. She is interested in the blurring of internal and external organisational communication; the shift from one way controlled messages to rich and messy, innovative but risky offline and online customer dialogue; and the increasing involvement of customers in co-creating value. Valerie plays a key role in the development and teaching of postgraduate programmes in Digital Media Communication at the University of Ulster.

    Your time to shine

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    Contact

    DANI AWARDS 2013

    September 13th 2013
    St. Columbs Hall, Derry

    Phone: (028) 8775 9784

    Email: info@thedaniawards.co.uk

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